Week 2 - New Rules of Marketing

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Traditional Marketing versus Online Marketing

In the introduction of the book The New Rules of Marketing & PR, it mentions the presidential election for 2016. Hilary Clinton and Jeb Bush used some of the traditional marketing avenues while running for office. Yet Donald Trump emerged into online marketing by using Twitter and as we know became the 45th President of the United States. Thus perhaps traditional ways are not as effective in today's online world.

Traditional Marketing started before the internet was a major aspect of marketing. It focused on TV, newspapers, magazines, radio and direct mail ads. It was a priority to interrupt a consumer and get them interested in whatever product or service the company was offering. Creativity was deemed the most important aspect. Also, public relations worked with the media and finding ways to get reporters and editors to write about their company.

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Well, in today's world, the internet is the key to marketing. No longer are consumers, myself include, interested in ads that are made for the masses. If I am to look into purchasing something, I go to the internet to find out information. Companies that offer me this information and start communicating directly with me are the companies that I am more inclined to be interested in. I look for information, interaction and to be given a choice not just an advertisement that doesn't pertain to me personally. As far as public relations, it no longer is pigeon holed into only communicating with the media. PR can now communicate directly with the consumers by using the internet in blogs, videos, public news releases, and more.

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