Week 11 - Current Applications of AI in Marketing

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5 Current Artificial Intelligence Applications in Marketing and Advertising

An article from Tech Emergence titled "Artificial Intelligence in Marketing and Advertising" has three different sections on AI in marketing and advertising, but I'm going to focus on the section about current applications. I would suggest checking out the whole article through the link, as well.
  1. Search...AI is being used to help consumers find what they're looking for faster and easier when searching online
  2. Recommendation Engines...AI is helping consumers get recommendations they actually want        (whether that be a product on Amazon or a new Netflix show to watch)
  3. Programmatic Advertising...AI is being used to help companies advertise to consumers that are found to be interested through AI analysis
  4. Marketing Forecast...AI is helping to predict marketing forecasts in a more efficient, reliable and effective way
  5. Speech Recognition...AI is being used in order for Siri or Google to understand consumers, but also AI turns a consumer's voice into a purchase with Amazon Echo for instance
To me, these current applications of AI in marketing and advertising are just the beginning so I'll be sure to stay tuned for new advancements with artificial intelligence.

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