Week 11 - New Rules of Marketing

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News Releases and Newsrooms 

According to The New Rules of Marketing & PR, the web has fundamentally changed marketing. Before the internet, news releases were targeted specifically to a handful of journalists. But today with the internet at millions of people's disposal, news releases are being accessed by a mass variety of people. That means that companies need to use these news releases to reach their buyers directly. And it's a pretty rare opportunity because the media has no influence nor ability to filter the information.

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Not only does the web affect news releases, but also newsrooms. Newsrooms are part of a company's website where they put information for the media. But again, thanks to the internet...all kinds of people visit a company's newsroom, not just journalists. To reiterate it is vital to use this space as a way to connect and reach your buyers. Use words, links, and information that targets BUYERS not just the media.

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