Week 4 - Marketing Strategy

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Marketing Strategy

An effective marketing strategy in today's world is to use a targeted method. In order to do this a company needs to understand their customers. Without fully understanding your customers, you can't successfully engage and sell to them.

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Buyer Personas

In the book The New Rules of Marketing & PR and in the YouTube video HubSpot's Stephen Higgins Explains Buyer Personas the idea of buyer personas is discussed. Buyer personas should be based on real data and with as little assumptions as possible. A buyer persona directly targets a specific demographic. Being able to do this helps the specific buyer feel heard and understood. Buyers are more likely to buy or use a company that is directly 'talking' to them.

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